The Kinetic Methods
What are the Kinetic Methods?
The Kinetic Methods is A Best Impression’s unique 7-step approach to advanced job search that gives your job search energy and momentum by prioritizing strategy and logic.
Each step is simple and designed to build on the previous step, and when completed in total, helps professionals master a unique and effective approach focused on the creation of their marketing materials while concurrently preparing the applicant for the job interview and ensuring the candidate lands at a company that matches their own values. These materials brand the job seeker in a positive way and appeal to a hiring manager, and result in booking interviews for jobs that align with each applicant’s values and goals.
The E-Value-Ation
Evaluate, identify, and align personal and professional roles, goals and values
Linklift
Evaluate and revise your profile for consistency and a narrative
Net Werking
Establish stratgic connection to your target role
Walk the Walk Pro
Write resume for applicant tracking systems and hiring managers
Covercraft
Compose a useful cover letter quickly from a hiring manager's POV
Interview IQ Boost
Learn, practice and master interviewing and get your questions answered
The Follow Up
Stay in touch without overstepping boundaries



What are the Kinetic Methods?

What are the Kinetic Methods?

The E-Value-Ation
Evaluate, identify, and align personal and professional roles, goals and values

Linklift
Evaluate and revise your profile for consistency and a narrative

Net Werking
Establish stratgic connection to your target role

Walk the Walk Pro
Write resume for applicant tracking systems and hiring managers

Covercraft
Compose a useful cover letter quickly from a hiring manager's POV

Interview IQ Boost
Learn, practice and master interviewing and get your questions answered

The Follow Up
Stay in touch without overstepping boundaries
What are the Kinetic Methods?
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Can the Kinetic Methods help me?
Career Upgraders
Job Search Preparers
Urgent Job Seekers
Career Transitions
What results can I expect?
- You will learn the strategy behind and the what, how, and why of successful, effective marketing materials creation in order to secure job interviews.
- You will learn a reliable and repeatable method to create effective job search materials quickly that are befitting of your years of experience and skills.
- You will create your own marketing materials, including LinkedIn, resume, and cover letter and understand how to create them on your own going forward.
- You will increase your own self-awareness of your values and needs and gain confidence to prioritize them.
- You will receive expert instruction, support, and accountability to ensure you understand all of this and produce these results for yourself.

What is Walk the Walk?
It is designed to help professionals and job seekers who:
- Apply for jobs but don’t get called for interviews
- Do not know how to write for applicant tracking systems
- Want to transfer their experience to a new industry
- Struggle to talk positively about themselves
- Don’t know what information to include or how to spotlight it
- Would rather not apply for a job than go through an application process
How much does learning the Kinetic Methods cost?
There are a variety of popular packages detailed here, and customized packages are available to address your individual needs. For example, a single module, like Interview Preparation, is available.
Please review the available coaching and package options below. Note that The Comprehensive Package does not include Interview Preparation.
Do the Kinetic Methods work?
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John Doe
Co-FounderThe History of A Best Impression, Kinetic Methods, and Walk the Walk
Hi, I’m Colin Murphy, the founder of A Best Impression and the creator of the Kinetic Methods, including the resume writing product, Walk the Walk Pro. As a former marketing and sales professional-turned-job search instructor for JVS.org’s Job Search Accelerator program in San Francisco, I had the unique opportunity of teaching crucial skills and confidence boosting exercises to 25 mid-level professionals each month.
I quickly noticed that my job seeking students faced similar challenges that were holding them back regardless of their industry, title, or skills. After identifying these patterns, I created logical solutions that incorporated logic, sales, marketing, and psychology and made a strong impression of the job seeker throughout the process and provided interview preparation from the start, and then iterated these solutions each month to increase the hiring rate of the job search bootcamp graduates.
What do clients learn?
A Best Impression clients:
- Gain a new self-awareness and confidence in their ability to deliver and make an impact
- Know why they and a potential employer fit each other
- Have knowledge to identify where they’ll thrive and confirm if that’s true before applying
- Understand how their materials represent them and shaping them to make a positive impression that prioritizes a hiring manager’s experience
- The confidence to walk away
- Would rather not apply for a job than go through an application process
Those solutions became the basis of A Best Impression, my job search strategy consulting practice which launched in 2016. This is when I created Walk the Walk, my proprietary product, which is an advanced resume writing process that requires deep thought and reflection and time in order to truly showcase relevant skills and present them in a way that helps resumes stand out to a hiring manager among equally qualified candidates after addressing the barriers of the Applicant Tracking Sy stems.
Based on its success and ease, Walk the Walk is preparing to launch as a web-based product that will allow me to scale my reach beyond my one-on-one clients. Using the success of landing interviews at target companies, I created the Kinetic Methods. These are my unique approaches to the seven parts of a job search, and they are always evolving to be better.
What Makes A Best Impression’s Kinetic Methods different?
What makes my practice different from other coaches is the unique way the methods originated and are taught. By focusing on creating solutions that address not only the ‘what’ to do, but also the ‘how’ and the ‘why’ to do it to overcome the challenges clients are facing across industries in real-time, my methods stay up-to-date on current trends and address those needs immediately.
The experience between clients is seldom the same, as each client sets a pace they are comfortable with to learn, and I’m frequently focused on improving efficiency and effectiveness through improved exercises and resources.
What do I consider the needs of an unmet market?
I consider the missing element in job search to be a return to effort. Resume solutions continue to trend towards saving more time for the customer, implying that a fast application is more efficient. I disagree. Working with mid-level professionals as my clients, I work to instill pride in the materials that we place our names on, that represent us to others whose job is to evaluate us.
I meet the needs of these job seekers by showing them how to produce these materials themselves, incorporating the logic, the self-marketing, and the customer journey necessary to make an impression that allows the hiring managers to recognize these outstanding efforts and make informed decisions as a result of them. My practice is for those that value their reputation and not shortcuts.
The process does get faster the more you practice, but you still have to learn it. That’s what I do and that’s why my clients do get interviews for jobs that excite them and meet their needs. I’m fulfilled by seeing clients move from a defeated mindset to one of confidence when they receive these tools and support and the accountability they need to make these changes happen and get the desired results.